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10-21-11 | Commonly asked questions - Liquidity
I have received a great deal of comments about my last blog. With Gold dropping below $1650, it seems like this increase/decrease of spot Gold is going to continue for a while. In my opinion, there is nothing to worry about. The instability of the metals market will have an affect for all bullion related coins regardless if they are US or foreign. I am always asked about the ability to sell expensive coins. How does a person sell these expensive coins? It's simple. I offer the coin in the market and there is always someone who wants this rare and expensive coin. It might be a dealer who has a customer for this coin. It might be a collector I approach who typically purchases these coins. As mentioned, it's simple. As I always say, "rartity does not go out of style." I read an article a friend of mine wrote about liquidity. He felt lower end coins and bullion related coins were more liquid than expensive coins. Here is my quick thought about coins and liquidity. Everything is liquid at a price. I don't care if these are expensive or common coins. Liquidity is a function of pricing, demand for the coin and popularity. This is pretty much the end of the story if you want the bare bones minimum of information. I realize this is not a satisfying answer so please continue to read. I feel the rare and expensive coins are just as easy or even easier to sell than common coins. Sure, there is a greater pool of people to purchase the less expensive coins but there is also so much competition because these coins can be found anywhere at anytime. There is no sense of urgency because these coins can be purchased at anytime. They will always be available. It can be confusing for the person buying. On the other hand, the expensive coins do not have nearly the amount of people who can afford to purchase and hold these coins but the people purchasing these coins are much different. They want the coin. They are not as price sensitive knowing they might not see this coin again for years. They know when they do find this coin in the future, there is no guarantee of the quality, and the price is usually much higher. When rare coins enter the market, they are usually absorbed quite quickly. This is not the case with common coins. Therefore, I strongly disagree about any comments about the lack of liquidity for more expensive coins. In my opinion, all coins are liquid. The only caveat is the condition of the coin should be in a nice state of preservation. The people who talk about liquidity are the same people who never entered the arena of buying and selling expensive coins. If you do not buy and sell expensive coins, a person should not render their opinion based on theory and not reality. I buy and sell these coins, so I have a real feel for the pulse in this area. I invest my own money in these coins and know this segment of the market as well or better than anyone. I handle these coins. I am qualified to discuss these coins. I will refer back that if a person does not actively buy and sell these rare and expensive coins, they are not qualified to discuss these coins. In my experience, expensive coins have been more liquid than average coins. A great recent story is a collector is going to purchase at least one very rare coin from me. He wanted me to take many average coins in trade. Then he tried to tell me how easy these coins were to sell. I told him if these coins were so easy to sell, he should go and sell them himself. I do not want to give up one rare coin for many average coins. Then he told me he had trouble selling these coins. He said no one wanted these coins at the prices he offered. He needed more time to try to sell these coins. I think his asking prices were way too high. Every coin, and I will also include evey collectible, is liquid -Tell me about the state of preservation, the price and the popularity of the item. One interesting thought from my perspective is it requires much less time and less effort to sell an expensive coin than it does to sell an average coin. The person wanting the expensive coin understands the raritity and knows what they want. I rest my case. All coins are liquid, regardless if expensive, bullion related or just better than average. I think it is great to have a diversified coin portfolio. Have some generic as well as rare, expensive coins. This provides for several different opportunities and selling venues. Please contanct us with any questions npb@MajesticRarities.com Collect - Invest - Have Fun................................
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